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Club launches special edition kit, dedicated to supporters

25 April 2021

Norwich City is delighted to reveal its brand-new special edition kit, dedicated to the club’s loyal fanbase.

The shirt carries our usual yellow and green colours with a montage of fan images in a sublimated tonal green print, v-neck collar detail and high-definition badge.

It will be proudly worn by the first team for a single fixture, our last home match of the 2020-21 season against Reading at Carrow Road on Saturday, May 1.

It was launched with a special promotional video featuring City players Tim Krul, Alex Tettey, Teemu Pukki, Todd Cantwell and Josh Martin. Each player talks about the success of the team during 2020-21 and how much they have missed the Canaries faithful cheering them on at Carrow Road and in away sections of Championship stadiums up and down the country.

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The shirt is priced at £30 for adults and £25 for juniors, with £5 from every shirt sold being donated to various crowd funding initiatives, including the ‘Atmosphere Generation’ group, with the aim of improving the stadium experience at Carrow Road for supporters when they are allowed to return.

Our thanks go to club partners Dafabet, BADU Sports and War Paint For Men, who’ve kindly allowed for the kit to be produced without their logo in order to support the project.

Chief operating officer Ben Kensell said: “We’re proud to release this special edition shirt that is truly ‘To the Fans’. Our players will wear the kit against Reading and we hope it will be a fitting tribute to our fans who have supported us so brilliantly from afar.

“We’re also really proud that £5 from each shirt sale will go directly towards making Carrow Road’s atmosphere even greater through fan groups for the return of fans next season.

“I would encourage supporters that want to purchase to do so quickly as this is a limited-edition shirt with a finite number available.”

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Head of commercial operations Sam Jeffery said: “This project was borne out of a desire to find an innovative way to symbolise how much we miss having our fans at Carrow Road. We believe we’ve achieved that aim with a product that will be proudly worn by our players against Reading, and by our fans who wish to purchase it.

“It’s with sincere gratitude that we thank our partners, in particular Dafabet, who have selflessly agreed to forgo their branding to allow this initiative to take place. I also wish to place on record our thanks to Errea for working closely with our marketing team to achieve what is a beautiful design.”

The kit is now available to be purchased online at shop.canaries.co.uk and in-store at the Norwich City Fan Hub.


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