Norwich City is calling on its supporters and the wider football family to come together to support this weekend’s social media boycott.
As announced on Saturday evening, clubs across the Premier League, EFL, WSL and Women’s Championship are all switching off their official Facebook, Twitter and Instagram accounts.
The boycott is in response to ongoing and continued discriminatory abuse across social media channels and will take place from 3pm on Friday, April 30, through to 11.59pm on Monday, May 3.
And Norwich City is now urging all supporters, local media, fan groups, partners and stakeholders to support the boycott.
All official club social media channels will remain silent during this period, as will those of the players and senior staff.
Zoe Ward, business and projects director, said: “A social media boycott will not solve some of the current problems and challenges, but as a football club and wider community it will highlight our unity in demanding action from social media companies against all forms of online abuse.
“Across the football club and Community Sports Foundation, we work extremely hard to help promote and support equality, diversity and mental wellbeing.
“In supporting the boycott, we hope to help send a clear message to social media companies to act and implement new and more stringent guidelines and protocols. We also hope that the boycott will encourage users to think more about their online behaviour and etiquette on social media.
“We’re urging all connected with Norwich City and our community to support the boycott over the coming period, delivering a unified and powerful message on the subject.”