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Commercial

Club thanks loyal partners as 2020-21 partnership portfolio is released

6 January 2021

Everyone at Norwich City Football Club would like to thank its official club partners for their tremendous support throughout the incredibly testing circumstances 2020 has brought.

Despite the significant impact the coronavirus pandemic has had on businesses around the globe, the club can proudly share that, for this 2020-21 season, record partnership support has been secured for a Championship campaign.

This is an achievement which encapsulates the unwavering support for the club by a roster of brilliant businesses, both locally and further afield.

Prior to the 2020-21 campaign starting, 15 partners pledged renewed support to the club, including prominent local businesses such as Lotus, Alan Boswell Group, Regency Security, Woodforde’s Brewery and Bluespace.

Sam Jeffery, head of commercial operations, said: "The vast majority of the businesses that renewed their partnerships with Norwich City did so whilst we sat in the relegation zone of the Premier League and during the early phases of the pandemic, and it’s testament to the unbelievable support and forward-thinking nature of these partners that they’re still willing to invest in what we’re trying to achieve at Norwich City.

"Now more than ever this support is vital, we certainly don’t take it for granted and we thank all our partners for their exceptional support.”

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In addition to those partners who agreed to extend their support, the club also welcomed four new primary club partners: Kotkamills, Bidstack, 888 Sport, and War Paint for Men. Additionally, eight new regional partners were added including Score! Hero, Sanders Coaches, Check Your Security and both Pyynikin Brewery and Dr. Oetker from Finland.  

Head of commercial development Ben Tunnell added: "We are tremendously grateful for the support of the 12 new club partners who have bought into our story and strategy, off the pitch. To have secured record-breaking support during such difficult and uncertain times is remarkable and testament to the work of so many who make Norwich City an attractive partnership option for businesses, locally, nationally and internationally.’ 


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