Norwich City strikers Jordan Hugill and Adam Idah were honoured guests at Lotus’ Hethel car factory and test track on Tuesday night as the British sports car manufacturer gave a world debut to the all-new Emira.
The Emira, which costs upward of £60,000 and is officially the last petrol power car from Lotus, was unveiled in front of more than 300 guests, including former F1 World Champion Jenson Button, while tens of thousands more viewed a simultaneous online broadcast from all corners of the world.
Matt Windle, managing director at Lotus Cars, told guests: “The Emira is an absolute game-changer for Lotus. It’s a hugely significant milestone in our path to becoming a truly global performance car brand. It’s a new sports car – our first in many years – and what an offering it is.”
The hour-long live-action unveiling was centred on the iconic Hethel test track and culminated in a high-octane lap of the north circuit by an Emira. Jenson Button, a Lotus customer himself, was then revealed as the evening’s special guest and a film of him putting the Emira through its paces on the Hethel track was played, with Jenson delivering his exclusive first drive review live to the audience.
He said: “It’s being called a junior supercar but it would give a lot of supercars a run for their money… and it’s more comfortable than most of them! The Emira is exceptional and I’m a big fan.”
The evening’s entertainment was hosted by popular motoring presenters Andy Jaye and Helen Stanley, with catering provided by Delia’s Canary Catering. Guests, which also included our sporting director Stuart Webber and business and project director Zoe Ward, were also treated to a parade of historic Lotus cars on the test track.
As well as providing a platform for the Emira’s debut, the event was designed to turn the spotlight on Hethel factory itself – upgraded as part of a £100million-plus investment in Lotus’ UK operations. Guests took part in a walking tour of the site to see the transformation, which includes the all-new production line and paint shop where the Emira will be built, starting later this year.
Next stop for the Emira is this weekend’s Goodwood Festival of Speed, where the car will make its public dynamic debut.