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Club News

Norwich City's partnership with Dafabet to end

6 June 2021

Norwich City Football Club can officially announce the conclusion of the club’s commercial partnership with principal sponsors Dafabet.

From the 2021-22 season onwards the club will work with a new principal partner, with the existing Dafabet agreement to conclude.

Announced as a club-record partnership ahead of the 2019-20 Premier League campaign, the club have enjoyed a successful partnership with Dafabet, delivering a range of exciting campaigns and content series that have been viewed by City fans across the globe.   

All at Norwich City would like to take this opportunity to thank Dafabet for all of their support throughout the length of the partnership.

Ben Kensell, chief operating officer, said: “Over the course of the last two seasons, we’ve experienced some unprecedented and landmark moments.

“Over our 2019-20 Premier League campaign we announced record commercial revenue for the football club. More recently, we’ve also enjoyed a very successful Championship season throughout the challenges of pandemic.

“Throughout that period Dafabet have been fantastic supporters. As a club with a clear model, the contribution of our official partners and the team at Dafabet has been crucial. As the partnership comes to an end, we thank them tremendously for their support and wish them well.” 

Dimitris Karatzas, CEO of Dafabet, added: “We’ve had a great couple of years working with Norwich City and I am pleased to see the club returning where it belongs, the Premier League. 

“During the past two years, we connected with the team running the club in so many ways, establishing relationships that have far exceeded our expectations.”


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