Norwich City have launched a new community partnership platform for local businesses, together with Eleven Sports Media.
The community partnership package gives companies across the region the opportunity to promote their brand on Carrow Road’s mid-tier LED systems and a range of other digital platforms designed to reach fans at every stage of the matchday.
In partnership with City, Eleven Sports Media, the UK’s leading provider of community partnerships and fan engagement technology, will sell and manage the new community partnership offering.
Eleven’s expertise in the delivery and execution of community partnerships are utilized by multiple Premier League clubs, providing local businesses across the U.K with an end-to-end marketing solution underpinned by a formal association with their football club.
Ben Tunnell, head of commercial development, commented: “The support the club receives from the local business community is invaluable to the on-going success of the club, both on and off the pitch. In an effort to create more commercial opportunities for local businesses to align their brands with the club, we have launched our new community partner partnership package. The new package will co-exist with the club’s already highly successful regional and primary partnerships.
“This new community partnership tier will be managed by Eleven Sports Media, who also power a lot of the fan engaging technology at Carrow Road. Eleven Sports Media have long been experts within their field and will help bring the community partner offering to businesses throughout Norfolk and Norwich.”
Eleven Sports Media’s chief executive Matt Cairns said: “The community partner programme we have developed with Norwich City is one of the most expansive in English football. We’re focused on giving the local business community a platform to connect and collaborate, giving community partners the ability to deliver their message to the wider Norwich City community via multiple channels, both in the stadium and beyond.”
“Value is at the heart of our community partner offering, which we strive to deliver by combining the power of fan engagement platforms in the stadium with highly engaging social media content, and high-end business events which, collectively, offer a real growth platform for regional businesses.”
The agreement will also see Eleven Sports Media become the official sleeve sponsor of the club’s U23s, which is a partnership that Cairns hopes will give support to young players at the club.
“Whilst we are passionate about helping local businesses to thrive through sport, it is also really important to us that we are able to support the development of young talent at Norwich City, as both are really important factors in helping the club build a sustainable future.”
Norwich City and Eleven Sports Media will launch the community partner programme ahead of the 2021/22 season. Businesses interested in learning more should visit www.eleven.tv