Supporter Charter


The Club exists solely to serve its supporters and to help the Head Coach to deliver success on the pitch. All Club activities and customer services policies are there to support these aims.

The Club will always strive to climb as high up the English football pyramid as possible, while standing on its own two feet financially and responsibly safeguarding the long-term future of Norwich City.


The Club recognises the importance of great customer care and will ensure that it has the staff and the mechanisms in place to provide this to its supporters.

We recognise the loyalty and dedication of our supporters and we believe that everyone should have the opportunity to share their views and engage with the Club. Our Supporter Services Manager is the principal contact for suggestions, questions, complaints or concerns at Norwich City Football Club. You can contact our Supporter Relations Officer using the information below:

Caroline Ellis

Supporter Services Manager / Supporter Liaison Officer

T: 01603 721902 option 7


The Club will endeavour to acknowledge any issue raised within 48 hours, and to resolve any complaints within the following 5 working days. In exceptional circumstances if it is not possible to resolve a complaint within these timescales you will be notified and updated of progress. Please direct all complaints to the Club preferably in writing to the email address detailed above. Issues can be raised by telephone on 01603 721902 Option 7, or alternatively you can visit in person. Our Supporter Services Manager is based at Carrow Road Monday to Friday. Please email should you wish to arrange an appointment. Letters sent to the Club will usually be answered within 10 days of receipt.

If the supporter is unhappy with the reply or resolution, please let the Supporter Services Manager know and further action can be taken if deemed necessary. If they remain unhappy they can submit the matter directly to the Executive Committee, or furthermore to the Independent Football Ombudsman using the contact information below:

Independent Football Ombudsman Suite 49, 33 Great George Street Leeds LS1 3AJ


T: 0800 588 4066


The Club provides a dedicated customer services contact for disabled supporters.

Large-print or electronic versions of this Supporter Charter are available on request.

The Club provides accessible seating on both ground level and upper level, inside and outdoor seating.

All accessible seats are priced as the general admission and will include a free carer when required.

The Club also provides free headsets for match commentary for partially sighted supporters.

For further information on facilities and services please contact:

Stephen Graham

Disability Liaison Officer

T: 01603 721902 option 1

E: or

Accessible Parking

Limited on-street parking around the stadium is available for Blue Badge holders ONLY. For up-to-date information on changes and restrictions, please contact the Blue Badge Parking Scheme at Norfolk County Council on 0344 980 3333 or 0344 800 8020 or visit their website. For details of where to park please search on the internet ‘Blue Badge parking around Norwich City Football Club.”

Please note, we do not have on-site casual matchday accessible or general parking at Carrow Road.


All Norwich City colleagues, whether full-time, part-time or employed on a casual basis on match days, have a duty to act as ambassadors for Norwich City Football Club. All colleagues will endeavour to answer supporter queries or concerns. If they are individually unable to answer the supporter query they will refer the matter to their supervisor or a relevant colleague from another department. Norwich City Football Club is committed to briefing colleagues on key issues so that they are sufficiently knowledgeable to be able to directly answer as many queries as possible and practical.


The Club wants supporters to be part of the passion at Carrow Road in a safe, secure and enjoyable environment. The Club is therefore committed to preventing supporters from behaving in a manner likely to jeopardise the safety or enjoyment of others.

The Club will not tolerate any harassment or other discriminatory behaviour, whether physical or verbal, towards supporters, Club employees or anyone else working or attending football matches or other events at Carrow Road.

The Club reserves the right of admission to its premises and may even impose a ban on attending matches at Carrow Road on any supporter charged or convicted of a football-related offence or for any breach of the Club's ground regulations.

Any use of the Club's digital channels (e.g. the Club’s official website and official social media channels, or other online sites pages or content within the control of the Club) that is abusive, obscene, defamatory, harassing or which contains any nudity, pornography or any other unwelcome content or which is otherwise in breach of the relevant terms and conditions of the site in question may allow the Club (should it deem such action appropriate in the circumstances) to ban the offender from any and all football matches and/or other events held at the Club's stadium for such period as the Club shall see fit.

Each case will be judged on its own merits and the length of any ban will be decided by the Club after due consideration. Any supporter made subject of a Club ban will have the right to appeal, details of appeals procedures will be outlined in writing by the Club to those involved. The Club will not issue any ticket refunds whether casual or season ticket in the event of a ban being issued.


Norwich City does not tolerate discrimination of any sort at the Club, on the pitch or in the stands. If you experience any form of discrimination, help us to eliminate it from football by reporting it. Text us on 07931235513 or email, we will treat your correspondence in the strictest confidence. Your co-operation in helping to make Carrow Road a safe and enjoyable environment for everyone is greatly appreciated.


Norwich City’s Head of Safeguarding, Gary Dack, is responsible for the following at the Club:

  • Strategic responsibility for safeguarding children, young people and adults at risk.
  • Effective partnerships with external bodies e.g. Police, Social Services, Schools, Health, Premier League, EFL, FA, Norfolk Safeguarding Children Panel, Norfolk Safeguarding Adults Board and NGO support agencies.
  • Promoting awareness of safeguarding issues so all can play their part in preventing, identifying and responding to abuse.
  • Providing guidance and support to staff dealing with operational safeguarding matters.
  • Ensuring that the Club provide a proportionate and necessary response to safeguarding risk.
  • Ensuring that our safeguarding practice meets current industry standards.

Anybody with a concern about the welfare of a child, young person or adult at risk should contact Gary Dack at the Club:


T: 01603 721902

M: 07931 235513


The Club is committed to a robust consultative process with its supporters. The Club will hold/host at least two public forums each year and will host a Q&A with shareholders at its AGM, as well as online question and answer sessions with key personnel at the Club.

The Club will hold regular supporter focus group meetings covering topics including but not limited to:

  • Ticketing
  • Matchday experience/atmosphere
  • Young supporters/Junior Canaries
  • Communications
  • Catering
  • Retail (including replica kits)

The Club will invite supporters to attend these focus group meetings from its database.

The Club will also hold at least two meetings per year with representatives of officially-recognised Norwich City supporter groups and will celebrate the good work of these groups at a designated match each season.

In addition the Club carries out annually an extensive online survey of its 21,000-plus season ticket holders and members, including questions on a wide variety of topics.


The Club is committed to the principle of maximising revenue for its football team by encouraging high attendances. A range of prices will apply to reflect demand in different areas of the ground and for the relative attraction of different matches. Existing season ticket holders will have the opportunity to renew their season tickets at the best possible prices. The Club will maintain schemes to enable supporters to spread the cost of season tickets.


The Club may limit season ticket sales so that a percentage of home supporters' seating is set aside for sale on a match-by-match basis.

  • Casual tickets - Concession tickets will be available in some areas of the ground to supporters who fall into the following categories: Supporters aged 65 or over, under 18 and under 12.
  • Season ticket - Concessions
  • To qualify for season ticket concession in some areas of the ground supporters have to be born before/after a certain date:
  • Over-75 and Over-65 as at September 1st in the current season
  • Under-21, Under-18, and Under-12 – will need to be under one of these ages as at September 1st in the current season.

The Club will provide Home membership schemes providing supporters with benefits and discounts. Members who received their free membership through the Club's public offer of shares are entitled to free Standard membership, but will need to re-apply each season to receive their membership cards and other member benefits. Premier Members will have first priority to purchase home match tickets followed by Standard members. All home match tickets will be sold on a ‘one match ticket per membership’ basis. All general admission tickets are sold subject to availability. Full details are available on our web site.

The Club will provide Away membership schemes. Premier Members will have first priority to match tickets followed by Standard members. All Away match tickets will be sold on a ‘one match ticket to a membership’ basis. All general admission tickets are sold subject to availability. Full details are available on our web site.

For home cup matches season ticket holders will always have an exclusive opportunity to purchase their seats, (subject to the full ground being open) Depending on available time or expected demand, there will be an exclusive period of sale of tickets to Premier members, then Standard members before any remaining tickets are made available for general sale. Ticketing details for these matches will be published on the Club's website

The Club recognises that it is appropriate for away supporters to be able to attend any match at Carrow Road and will use its best endeavours to prevent a complete restriction being imposed upon visiting supporters. The Club will allocate tickets for matches at Carrow Road in accordance with published ticketing regulations for the applicable competition unless it receives contrary instructions or advice from e Police or Norfolk County Council Safety Advisory Group. Away supporters will pay the same prices as casual home supporters occupying equivalent seats in that stand.

All tickets are non-refundable and non-returnable. All tickets (whether sold as an individual ticket or as part of a hospitality package) are non-refundable even in circumstances of a change of fixture date. In the event that a match is postponed before kick-off then supporters attending and who have retained their tickets will receive free admission to the rearranged game. In the event that a match is abandoned after kick-off then supporters attending and who have retained their ticket would receive half-price admission to the rearranged game unless otherwise stated by the Club.

The Club will detail on match tickets those seats that have an obstructed, impaired view or restricted view. Obstructed view seats are where an obstruction exists in view of the goal. Impaired view seats are where an obstruction exists in view of the playing surface but not in view of the goal. Restricted view seats are when an advertising hoarding creates a partially restricted view of the playing surface. Seats adjacent to safety handrails are not classified as impaired, obstructed or restricted view seats.


You are able to purchase your away match tickets online at, by telephone on 01603 721902 option 1 or by visiting in person the ticket office at Carrow Road or the The Hub Norwich City Centre.

Please ensure that you are purchasing the required amount of tickets in the same transaction so that your tickets are allocated together.

To purchase tickets for the disabled area please contact our Disability Liaison Officer Stephen Graham direct either by telephone on 01603 721902 option 1 or via e-mail

If you have any ticketing queries please call us on 01603 721902 option 1 or email us at Always include your supporter number in your email.


The Club provides coach travel to all first team away matches; this includes a wheelchair-accessible coach.

All coaches depart from the Carrow Road, with certain pick-ups on route. Please check all times and routes on either the website or by calling the ticket office on 01603 721902 option 1.


Any supporter who is unhappy with any item purchased from a Canaries Official outlet or through our mail order service (internet and telephone lines) can return these items and receive a full refund (subject to conditions).

If you need to return an item because you are not happy with your purchase, please note the following:

  • All returns should be accompanied by a valid receipt.
  • All returns should be made within 28 days of the original purchase.
  • All garments should be returned in the original packaging where applicable and with the tags still attached.
  • Items returned without a valid receipt may, at the discretion of the manager, be exchanged or gift vouchers issued.
  • Items returned without a valid receipt for which an exchange is agreed will be exchanged at the last recorded price.
  • Because of the nature of some products, we do not offer refunds on underwear, jewellery or cosmetics. This list is not exhaustive and does not affect your statutory rights.

Shop and mail order terms and conditions are displayed in-store, in the main catalogue and online.

In the event that a kit changes within its lifespan (e.g. due to kit manufacturer or sponsor changes), the Club will endeavour to inform supporters as far in advance as possible.

Have your say: Our retail team would love to know what you think of our products and services. You can e-mail them your views and feedback at


The Club provides a unique partnership environment attracting many top brands. A varied and exciting range of sponsorship, promotional and advertising opportunities are available tailor-made to specific company or brand objectives.

For further details of the benefits and opportunities available, please contact the advertising and sponsorship sales department on 01603 721902 option 6 or via e-mail at


The Club recognises that it has an important role to play in the local community of Norfolk and has developed a number of initiatives that recognise these special responsibilities. The Club will include a summary of its local community activities in its annual report.

The Club is proud of the sterling work carried out in our community by our Community Sports Foundation.

Norwich City Community Sports Foundation (CSF) is the Club's official charity partner. Each year, CSF helps over 38,000 people through sport, supporting some of the most disadvantaged, disabled and talented people across Norfolk. The Foundation's vision is to help people achieve their goals by delivering quality, innovative services through football and sport.

The charity’s mission:

Engagement: To deliver a wide range of innovative, quality programmes that engage people through football and sport.

Participation: To inspire and raise aspirations enabling continued participation, supporting physical, educational and personal development to create a more active and healthier way of life.

Progression: To work together to make a positive impact on individuals and the wider communities to enable people to achieve their goals and progression in life.

To get in touch with CSF:

T: 01603 761122


Alternatively you can follow CSF on Twitter, Facebook or Instagram.

Special requests

Norwich City Football Club is happy to consider all special requests for signed items, however due to demand it is not possible to support all requests. We ask for at least six weeks’ notice prior to events, and unfortunately any that are outside of this time-frame will not be considered. Only successful applicants will be contacted and please note that signed items will be limited within the close season period. We are able to offer signed cards or certificates for special occasions, such as birthdays, condolences, anniversaries, best wishes, congratulations and so on. Please email the Supporter Services Manager at to discuss your request.

Club contacts

Norwich City Football Club, Carrow Road, Norwich, NR1 1JE

01603 721902