City and Aviva support Rainbow Laces

Norwich City are teaming up with its Community Partner Aviva and clubs across the country to proudly support Stonewall’s Rainbow Laces campaign.

The annual campaign aims to make sport everyone’s game with national teams, leading clubs, professional players, fans and grassroots players from across football showing their support for LGBT+ people in sport. 

As at other EFL clubs across the country Carrow Road will be sporting rainbow corner flags, as well as laces being available for players, staff and fans to show their support.

Aviva representatives will be outside Carrow Road giving out 4,000 Rainbow Laces to supporters as they arrive at the stadium – these will be available around Carrow Road upon arrival.

For more information on Stonewall’s week of action please visit

Norwich City is committed to making watching the Canaries at Carrow Road or on the road a safe and welcoming place for everyone and does not tolerate discrimination of any sort at the Club, on the pitch or in the stands. If you experience any form of discrimination, help us to eliminate it from football by reporting it. Text us on 07931235513 or email and we will treat your correspondence in the strictest confidence.

The Club is also delighted to wish its own LGBT fan group Proud Canaries a happy fourth birthday – to get involved and join them please visit

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