The partnership will see City’s retail arm take on the lower floor of Jarrold Intersport to bring together an all encompassing Fan Hub for City fans to purchase retail, ticketing and more. Jarrolds have a strong heritage within Norwich, and is a well-recognised local family owned business that has been in Norwich for many genereations.

Ben Kensell, Norwich City’s Chief Operating Officer said: “The opportunity that arose to work in partnership once again with such a well respected local business was one that could not be missed by us, and is a fantastic opportunity for us to create a fan-focused hub for all our supporters.

“This really is a hugely exciting project which will create what we believe is something new within football that allows our fans to not only to pick up merchandise, collect tickets, book events, but will be a space where they can fully immerse in all things Norwich City.”

Michelle Jarrold, Development Director at Jarrold, added: “I am delighted that we are entering into this exciting next phase of collaboration with Norwich City Football Club. The association of our brands goes back many years, and the opening of the NCFC Fan Hub in the lower ground floor of our Jarrold Intersport shop is a fabulous opportunity for both brands to provide a ground-breaking new retail experience right in the heart of Norwich - just as the club sees a well-deserved return to the Premier League!”

Further details regarding the Fan Hub will be announced in due course.

City announce the launch of Norwich City Fan Hub in partnership with Jarrold

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