Club announces new principal partnership with Vitality

Norwich City FC is delighted to announce a new principal partnership with Vitality, the innovative health, life, car insurance and investment company.

The partnership will see the Vitality brand featured on in-stadium advertising, including LEDs, perimeter boards and media backdrops.

Working with the club as its official wellness partner, Vitality will bring its core purpose, to make people healthier and to enhance and protect their lives, to Norwich City supporters.

Interim commercial director, Sam Jeffery, said: “It’s with huge pride that this new partnership with Vitality is announced today. Vitality is one of the most respected brands in the Premier League and is devoted to promoting wellbeing and healthy living across the nation.

“These values align with those of our club and what we’re trying to achieve, so we’re delighted to be working with them.”

Neville Koopowitz, CEO of Vitality, commented: “We’re delighted to be Norwich City’s principal partner for this next season and thrilled to see Norwich City back in the Premier League.

“We are looking forward to working closely with the club to inspire healthy and active living in supporters and the wider community.”

The partnership with Vitality completes the club’s principal partner line-up for the start of the 2021-22 season.

For more information on Vitality, its products and the work it does in promoting healthy living across a range of sports and activities, visit

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