Club proud to partner with Lucozade Sport

Norwich City Football Club are delighted to announce an exciting new partnership with Lucozade Sport which will see the first-team, women and academy sides supported by the UK’s number one sports drink.

All Norwich City teams will use Lucozade Sport during training and matches throughout the 2021-22 season as part of their hydration strategy, an area that will contribute to their pursuit of peak performance. The club is excited to welcome Lucozade Sport to Norfolk and be recognised by the brand as a club aiming for greater parity across the men’s and women’s game.

Lucozade Sport provides carbohydrates and electrolytes to enhance hydration and help maintain performance during prolonged endurance exercise.

The men’s first-team are already using Lucozade Sport throughout pre-season to fuel the players.


Sam Jeffery, interim commercial director at Norwich City Football Club said:We’re delighted to have an outstanding, industry-leading partner like Lucozade on board as we embark on another Premier League campaign. Lucozade are a top tier brand and we’re delighted that they’ll be fuelling our players at all levels over the coming years.”

Head of partnerships at Lucozade Sport, Matthew Riches, added: “We’re really looking forward to supporting all the Norwich City football teams next season and can’t wait to join all the staff, players and fans on their different journeys whether it’s the women’s team in the FA Women’s National League South Division or the men’s team and their return to the Premier League. It’s going to be a really exciting year for the Canaries and we’re excited to be fuelling training and hydrating all the squads on match day.”

The partnership launches with an exciting online competition offering fans the chance to win a signed Norwich City shirt and a case of Lucozade Sport. To enter the competition, head to our club socials on Twitter, Facebook and Instagram.

For more information on Lucozade, visit

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