Visit Tampa Bay and Norwich City extend agreement

Norwich City Football Club are excited to reveal that the award-winning partnership with Visit Tampa Bay will continue for the 2021/22 season.

The deal extends the Club’s association with Florida’s Most diverse destination into a fifth season and will see the renewal of the Tampa Time Half-Time Challenge, a bigger-than-ever Tampa Bay Takeover vs. Chelsea in March, as well as the striking Visit Tampa Bay branding around the Carrow Road pitch.

In a temporary move away from zorbs, whilst Premier League pitch restrictions remain in place, the Tampa Bay Half-Time Challenge will take place in the corner of the Joma Community Stand, pitting two fans together on their quick-fire Norwich City knowledge.

Each weekly winner will be added to a prize draw for the chance to win an amazing holiday package to Tampa Bay for two, consisting of flights, accommodation, brewery tours and tourist attraction passes.

Situated on Florida’s Gulf Coast, Tampa Bay is the perfect destination for travelers of all ages offering open-air fun, delicious outside dining, lush state parks, rich history and culture plus a sparkling waterfront and a range of attractions including Busch Gardens, The Florida Aquarium and ZooTampa at Lowry Park. With new hotels including a newly opened J. W. Marriott and The Tampa Edition opening in early 2022, Tampa Bay is ready and waiting to give UK visitors the holiday they deserve.

If you’d like to participate within the Tampa Bay Half-Time Challenge at an upcoming match at Carrow Road, please share your details with us using this link –

Sam Jeffery, interim commercial director at Norwich City, is delighted to see Visit Tampa Bay renew their partnership: “We’re really proud to enter our fifth season with the brilliant organisation that is Visit Tampa Bay and thank the leadership team over in Tampa for their continued support.

"Tampa Bay is an amazing destination and a region of sporting excellence, with the recent successes of the Buccaneers, Lightning, Rowdies and Rays. We’re proud to be associated and we’re delighted that Santiago C Corrada and Patrick Harrison continue to see the value of working with our Club.”

“We are so pleased to be continuing our innovative and exciting partnership with Norwich City Football Club, which is now in its fifth year," says Santiago C. Corrada, president and CEO of Visit Tampa Bay. “The partnership enjoys a huge amount of loyalty and respect and continues to grow from strength to strength. While the last 18 months have been a struggle for all of us, we stand together and welcome the community to be inspired by everything Tampa Bay has to offer – from trophy winning sports teams to our thrilling attractions, amazing outdoor experiences and of course year-round Florida sunshine. “

The next Tampa Bay Half-Time Challenge will take place during the match vs. Watford on Saturday, September 18.

The partnership between Visit Tampa Bay and Norwich City includes advertising, hospitality, the half-time challenge, and a takeover including activation at one of the Norwich home games.

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