When we began the process of crafting a new visual Identity for Norwich City Football Club alongside leading design agency SomeOne, we decided it was essential that our new branding looked beautiful, while holding a deeper meaning.
At the heart of all of the club’s new branding Is 'The Weave', a bold and dynamic brand property which takes inspiration from the county's industrial past.
The Weave
Dutch refugees affectionately known as ’The Strangers' arrived to Norwich in the 16th century, bringing with them the tools and techniques necessary to revitalise the textiles industry, and cement the city’s place as a leader in this field.
With them they brought canaries, which would sing to them as they worked, establishing a lasting connection between the birds and our fine city. Breeding canaries became a popular pastime, and eventually led to Norwich City officially adopting ‘The Canaries’ nickname in the early 1900s.
Inspired by the story of The Strangers, we have developed a digital tapestry that brings a piece of our history into the modern era which will proudly sit alongside our new club crest.
Fans will start to see these graphic elements used across digital and print platforms, including inside Carrow Road, over the coming months.
Our new typeface
Historically the club’s typography has utilised off-the-shelf fonts accessible by all. But now, to sit alongside our digital tapestry, the club and SomeOne have produced a bespoke typeface known as ‘Norwich Weave’. It's distinct, ownable and impactful, particularly In large scale formats.
For the first time, It also allows the club the option to use an additional font on our back-of-shirt during friendlies and in cup competitions. Fans will also be able to personalise their 2022/23 replica kits with this unique font.
A variation of Norwich Weave, designed using the same principles as the weave, will deliver increased legibility at small sizes.
An example of how it all comes together
