Norwich City's Sky Bet Championship fixture at home to Blackburn Rovers on Saturday, February 7, will now kick off at 12.31, as part of the Every Minute Matters campaign.
Every Minute Matters campaign which, with the support of the EFL, has already inspired over 400,000 people to start learning CPR since the campaign launched in May 2024.
This February is Heart Month and Sky Bet, the BHF and the EFL are on a mission to mobilise football fans across the nation, as the campaign aims to get half a million people to save hearts all over the UK by starting to learn CPR by the end of the month.
Throughout February, Sky Bet and BHF’s Every Minute Matters campaign will be calling on fans to step up and learn CPR using the BHF’s free, simple and easy-to-use online tool, RevivR. Fans can search ‘BHF RevivR’ or visit revivr.bhf.org.uk/efl
EFL chief executive officer Trevor Birch, said: “Our 72 clubs sit at the heart of their communities, and they show time and again how football can drive real-world change. The one minute kick-off adjustment is a simple, powerful reminder that swift CPR can be the difference between life and death.
"Since the launch of the Every Minute Matters campaign in May 2024, over 400,000 supporters have already begun learning CPR — now we’re calling on supporters everywhere to join them this February and help us pass the half-million mark.”