Norwich City Community Sports Foundation will feature on the front of the men’s team shirts this weekend, thanks to the generosity of principal partner Blakely.
The Foundation’s logo will take the front-of-shirt position as part of their takeover of the Sky Bet Championship fixture against Birmingham City, which will showcase the amazing work of the club’s official charity.
The shirts will be auctioned post-match through the club’s official partnership with MatchWornShirts, with 100 per cent of the proceeds going to support the Foundation’s work.
The Foundation uses the power of sport to create positive change across Norfolk and Suffolk. In 2025, they engaged with over 56,000 unique participants through their work that includes supporting people facing disability, disadvantage, loneliness, health challenges and those needing extra opportunities to thrive.
Their impact even earned Norwich City the title of Community Club of the Year at the most recent EFL awards.
As well as the shirt auction, supporters may donate to the Foundation at various points around the stadium on matchday.
During half-time, Foundation staff, volunteers and participants will take part in a pitch parade, before representatives of Norwich City Fans Social Club are thanked for their years of fundraising with a special presentation.
The Foundation’s chief executive officer Ian Thornton OBE said: “We are incredibly grateful to Blakely for this opportunity to boost awareness of our work in such a prominent way.
“Our team of staff and volunteers work tirelessly to support the community, and the takeover day not only provides us with an opportunity to raise vital awareness and funds, but to celebrate and say thank you to all of those who either deliver or support our work.”
Gareth Newman, founder of Blakely said: “At Blakely, we believe football has the power to bring people together and make a real difference beyond the pitch.
“Gifting front-of-shirt visibility for this game is a small gesture, but one we’re incredibly proud of, as it helps shine a spotlight on the brilliant work of the Community Sports Foundation.
“Their initiatives genuinely change lives and strengthen our local community, and we’re honoured to play our part in supporting causes that mean so much to so many people.”