Norwich City are pleased to announce Blakely Clothing as the club’s new front-of-shirt sponsor ahead of the 2024/25 season.
Blakely, a Norfolk-based men’s and women’s fashion brand, will become the club’s new principal partner following an extensive in-house process to identify regional brands with national and global reach.
The Blakely name will adorn the front of Norwich City’s new home, away, third and goalkeeper kits as well as the trainingwear range, all due for release in the coming weeks.
Blakely was founded in Norfolk in 2012 and has since grown to become a global brand that continues to be run from their HQ in north Norfolk and main office in Norwich city centre. They are now predominantly focused on eCommerce, having experienced significant growth in recent years.
As part of the partnership, Norwich City and Blakely will also launch a dual-branded collection over the coming months that will be available in-store and online.
A selection of Blakely products will also be available in the Canaries Store with further launch details available soon.
Speaking on the launch of the partnership, Blakely’s CEO and founder Gareth Newman said: “Having grown up in Norfolk and watching Norwich City play over the years, we are incredibly proud and excited to partner with the club.
“This partnership is more than just a sponsorship; it symbolises a shared vision for growth, success and community engagement. We look forward to supporting the team and engaging with the Norwich City fans.”
Norwich City commercial director Sam Jeffery added: “We’re delighted to be partnering with Blakely for at least the next three seasons. It’s an outstanding brand to adorn our shirts and we’re so excited to be working with Gareth, Andy and all the team to make this partnership a success.
“Blakely are a Norfolk-based brand on a rapid growth journey, with huge global aspirations that we hope and believe we can assist them in achieving.”
Ed Turnham, head of sales and acquisitions at the club, said: “During our extensive process to find a new main club partner, we spoke to a number of national and global brands who wanted to work with us. Ultimately, we were driven to find that new partner who saw the relationship with the club as more than a pure badging exercise, with collaboration at its core.
“As soon as we met with Gareth and Andy, it was clear to see how passionate they are about Blakely, Norwich and the wider county. To be able to build a partnership with such a hugely progressive brand, to assist them in their international growth is tremendously exciting. The partnership will be unique across the footballing landscape, and another example of Norwich City pushing boundaries.”
To learn more about Blakely Clothing, visit HERE.