Each home game, executive director Zoe Webber provides supporters with an update through her boardroom notes in our official matchday programme, OTBC.
Here are the notes ahead of today's Sky Bet Championship fixture against Sunderland:
Good morning and welcome to Carrow Road.
I will reflect on our good form shortly, but first I want to highlight the upcoming fixture here for the women’s team against Ashford Town on April 16.
This is a huge development because it will be the first time they have played at this stadium since being fully integrated into the club last year.
It is an historic moment in the club’s history and we know how much the players are looking forward to running out at Carrow Road.
These are special occasions and the future success of the women’s game will rely on us being able to make this attractive and affordable for families.
Since the initial announcement of the fixture and at time of writing, we have sold over 3,000 tickets. We know that we are appealing to a new generation of football fans, as well as our existing supporters.
You can find more details about the game HERE as we prepare to round off the final home game of the FAWNL Division One South East season.
Under our general manager, Flo Allen, the team has made great progress this season and we hope that they can end the season in style at a packed out Carrow Road.
Today we are counting on our existing fanbase to get behind the team again for our EFL Championship fixture against Sunderland.
Although David still believes there is so much untapped potential in this group, he is also delighted with the response of the players in training and on the pitch.
There is always a transition period for a new head coach, but he has been able to get his ideas across quickly and the players have adapted to his methods.
Our recent run of form, along with the type of football we are playing, is a sign that we are moving in the right direction.
We are a club with proud traditions and today is an opportunity to pay tribute to two of our longest-serving players.
Although Max Aarons and Teemu Pukki have had very different pathways, to play 200 games in a Norwich shirt is a reflection of their affinity with this club.
As one of our academy graduates, Max’s dedication and the ability of coaching of our academy staff have helped him become an integral part of the first team.
Teemu arrived from Brondby in 2018 and he is stitched into Norwich folklore with his gift for scoring goals.
Finally, before we concentrate on today’s game I would like to ask our supporters to pause and reflect on our former chairman Robert Chase, who passed away last weekend.
Robert joined the board in 1982, became chairman in 1985 and was inducted into the club’s hall of fame in 2003.
Everyone at Norwich would like to pass on our thoughts and condolences to his family at this time.
Enjoy the game,
Zoe