Norwich City are pleased to announce a new regional partnership with Lacons.
Starting this season, fans can now enjoy Lacons’ award-winning Norfolk-brewed beers at Carrow Road during home games.
Founded in Great Yarmouth in 1760 and proudly regaining independence in 2013, Lacons is a multi-award-winning brewery known for its innovative approach to brewing and its East Anglian heritage.
Fans can look forward to enjoying Lacons’ most popular brews, including Encore, their flagship amber ale, legacy, and premium lager, Lgr, all crafted with the same dedication to quality and tradition that the brewery has upheld since 1760.
Ryan Finney, regional sales director at Lacons Brewery said. "We’re absolutely thrilled to see Lacons beers served at Carrow Road, As a proud local brewery with deep roots in the community, it's an honour to be part of the match day experience for so many passionate City fans."
Ed Turnham, head of commercial at Norwich City, said: “We’re proud to welcome Lacons Brewery as a regional partner. With a rich heritage rooted in Norfolk and a reputation for exceptional quality, Lacons perfectly reflects the values we hold as a club.
"Together, we’re excited to stock their outstanding Encore with our supporters on matchdays and celebrate the best of local tradition both on and off the pitch.”
Stadium bars and kiosks manager Sean Crisford added “We’re always looking to improve the match day experience and bringing in a trusted, local brewery like Lacons does exactly that. Their beers are already a hit with our fans and we’re excited for what this partnership brings moving forward.”
To find out more about Lacons, click here.