Norwich City are delighted to announce Lavish Life Competitions as the club’s newest primary partner.
Founded in Norwich in 2020 by Ross Elmstrom, Lavish Life Competitions is a local competitions-based business, giving away prizes such as cars, holidays, watches and more.
Lavish Life Competitions are already keen supporters of the club and will now join as a primary partner, seeing them host giveaways outside Carrow Road on matchdays.
They are also proud supporters of grassroots football across East Anglia, including Kirkley & Pakefield where they have sponsored the men’s first team, Under-8s and also hold naming rights for the Lavish Life Competitions Stadium.
Ross Elmstrom, founder of Lavish Life Competitions, said "We’re incredibly proud to partner with Norwich City as their new primary partner. Lavish Life Competitions has always been about creating unforgettable moments for people, and there’s no better place to do that than with the Canaries.
"We’re excited to bring even more energy and excitement to matchdays, offering fans the chance to win amazing prizes while supporting the club we love. This partnership strengthens our connection not only to the club but to the wider community, and we can’t wait to see where this journey takes us."
Eleanor Watson, commercial development manager for Norwich City, added: "After establishing a connection with the club over recent years, it became evident that there was further appetite from Lavish Life Competitions to offer their support.
"Their support, and commitment to building a significant relationship with our fanbase, has been clearly demonstrated from day one. It’s a pleasure to welcome Ross and the team at Lavish Life Competitions to our network of partners."
The club’s head of commercial Ed Turnham also said: "Lavish Life Competitions are a recognised and well-known regional brand, so our partnership with Ross and his team further illustrates our commitment to working and partnering with aspirational brands from Norfolk and the wider region."