City collaborate with Pinter for custom product launch

Norwich City have teamed up with home brewing experts Pinter to collaborate on a trio of custom products for Canaries fans with a passion for good beer.

The limited-edition collection is headlined by a custom Norwich City Pinter, the company’s flagship brewing product, which provides everything needed to start making fresh beer at home.

The custom Pinter is yellow and green and emblazoned with a canary; it’s the ideal accompaniment for matchday hosting at home.

Image

To take your hosting to another level, serve your freshly brewed beer in official Norwich City glasses. 

Image

The final part of the collaboration is a bespoke Canary Pilsner, described by Pinter as a "super-refreshing, thirst-quenching lager, delicately layered with noble hops, including Saaz and Mittelfrüh".

Image

The limited-edition collection can be purchased now online from Pinter (with a £50 discount) or from Canaries stores from Friday.

Norwich City and Pinter

The collaboration celebrates Pinter becoming Norwich City’s newest primary partner.

Ed Turnham, the club’s head of commercial, said: “We are delighted to partner with Pinter to offer our supporters a unique way to bring the matchday experience into their homes.

“This collaboration is another chance to engage with our fans in an innovative way, and we believe the Canary Pilsner will become a favourite among the Yellow Army.

"In our conversations, we noted that the units are manufactured in Norfolk, which is always a source of pride for us with any of our partnerships."

Ralph Broadbent, founder of Pinter said: “There’s a beautiful harmony between what it means to be a Norwich City supporter and the pride of making your own fresh, delicious beer at home.

“We’re thrilled that our first sports partnership is with Norwich City, a club that shares our dedication to authenticity and passion. Together, we’re bringing a piece of Carrow Road into the home of every fan.”