Norwich City and Lotus have extended their partnership for two further years which sees Lotus continue their support of the club as a primary partner.
Norwich City and Lotus have extended their partnership for two further years, which sees Lotus continue their support of the club as a primary partner.
The performance vehicle manufacturer previously supported the club as a prinicipal partner, including holding front-of-shirt sponsorship, but will now continue their connection through a primary partnership.
The partnership will be led from the Lotus Cars base in Hethel where the partnership will enable staff and community engagement for Lotus as well as providing valuable opportunities to promote the brand to a wider audience
Matt Windle, Lotus Cars MD and Group VP, said: “It is extremely important to us to continue our relationship with the Canaries and to build on what we have achieved over recent years.
"Lotus and Norwich City are two iconic Norfolk brands, with shared values and community ethos. Whilst Lotus is expanding globally it is essential that we maintain strong links in our home county of Norfolk.”
The club's head of partnerships Jonathan Casbon added: “I’m delighted to announce that Lotus will remain a partner of the club for a further two seasons.
"Matt and his team underline the importance of our close relationship, one that is valued highly by the club and our fans, and we’re excited to work together on initiatives that will boost engagement across our community.”
As supporters of the club, Lotus has also been influential in raising funds for the Community Sports Foundation.
This weekend, they will host Lap Lotus while a previous donation of a Lotus Elise raised £100,000 for the Foundation.