Club

Club launches first-ever esports team - 1J Esports

Norwich City are delighted to launch the club's first-ever esports team - 1J Esports.

1J Esports has been designed to provide a brand-new identity for our esports team by utilising the club location and postcode (NR1 1JE) to create a stand-alone entity, whilst still honouring our club heritage.

Everything related to 1J Esports can be found on the team’s dedicated webpage here, or on the 1J Esports Twitter and Twitch accounts.

Twitch will be the main hub for all of 1J Esports’ streams, with lots planned over the coming weeks and months – make sure to stay tuned to all 1J Esports channels for more information.

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Following on from the announcement of Bidstack as our official esports partner, we are excited to take the club’s first major step into esports and gaming, exploring the new opportunity presented to engage and connect with the next generation of fan.

Esports is the fastest growing element of both the entertainment and sports industries and with esports and gaming engagement numbers at their highest ever levels - now is the perfect time for the club to seize that opportunity and diversify into the esports space.

Our ambition is to create a best-in-class esports entity with a sustainable business model that provides a welcoming community for all levels of players, creating an engaging platform that fans across the globe can interact with.

1J Esports Mission Statement

We are 1J Esports, the official esports team of Norwich City Football Club.

We pride ourselves on creating a fun, welcoming community of gamers for everyone to enjoy. Whether you are a professional, someone looking to improve their skills, a complete beginner, or just here for the content, there will be something for you to enjoy. All of which will aim to deliver a strong sense of belonging within our community.

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We are built from the same DNA as our club. Growth, resilience, integrity, pride, belonging and commitment. These are our values and they influence the way we think, communicate, and behave with each other and with our community. These values form the strong foundation for 1J Esports and will underpin the journey we are taking.

As a community club we want to give opportunities to everyone. A key part of our calendar will include regular, free-to-enter tournaments for our community, culminating in the creation of an esports academy to unearth and nurture the next generation of esports talent.

1J Esports are also here to compete! We’re aiming to make our mark on the FIFA scene from kick-off with a roster of competitive players, with plans to evolve into other gaming titles in the future, watch this space.

Stay tuned for some exciting news coming later on Thursday evening!

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