Commercial

Club renews partnership with FCI Currency

Norwich City Football Club are delighted to announce that FCI Currency has extended their primary partnership with the club for a further three seasons, taking the relationship through to the 2023/24 season.

As a leading currency exchange provider, FCI Currency works closely with the club to ensure the maximum value is delivered from international currency trades. This becomes vitally important as the club continues to search for elite playing talent from across the globe. This summer, for example, has seen Josh Sargent, Milot Rashica and Christos Tzolis join the club with the assistance and services of FCI Currency.

Sam Jeffery, interim commercial director at the club, said: “We’re proud to be able to secure an extension to our partnership with FCI Currency. As one of our longest standing partners on the portfolio, the FCI team are well aligned with the values of the club and have immersed themselves into the fabric of the club. We're pleased that this partnership can continue to grow."

https://media-cdn.incrowdsports.com/fbeae6e1-3922-45c4-9369-097b090cdbc8.png

Marc Etherington, managing director of FCI Currency, said: “We are very proud to align our business with such a great brand and fantastic club for a further 3 more years until 2024. Norwich City have been resilient over the last few years and with the hard work and dedication of all involved at the club it matches our ethos here at FCI Currency. We look forward to supporting Norwich over the coming seasons and wish them every success on and off the field”

The brand’s partnership with the club began in 2016 and this latest extension will take our association together to a minimum of seven years, providing another showcase of the importance of long-term commercial partnerships to Norwich City Football Club.

More Commercial