Norwich City have signed a multi-year agreement with leading ticketing technology platform SeatGeek to provide the club’s ticketing solution from the 2025/26 season.
SeatGeek will work alongside the club to enhance the digital ticketing experience for supporters attending matches at Carrow Road, including the purchase process and stadium entry.
The agreement will also help to fast track the adoption of mobile season ticket cards and match tickets, further improving the event-day experience.
SeatGeek were selected from a competitive tender process and have a proven track record of working with premier sports organisations.
Their portfolio includes Premier League clubs such as Manchester City, Liverpool, and Newcastle United, as well as USA sporting organisations such as the National Football League (NFL) and Major League Baseball (MLB).
“Teaming up with SeatGeek represents a pivotal step in enhancing the experience for our loyal supporters,” said Ollie Applegate, the club's head of technology.
“The company’s cutting-edge technology will provide our supporters with a seamless and efficient ticketing process, ensuring easy access to every match. This collaboration underscores our commitment to delivering the best possible matchday atmosphere for those entering our stadium.”
"By joining forces with Norwich City, we’ll bring our innovative ticketing solutions to one of football's most historic, dedicated fan bases,” said Peter Joyce, managing director, EMEA at SeatGeek.
“Our shared commitment to excellence will ensure that supporters have access to a best-in-class ticket-buying experience that will elevate and enhance the supporter experience at Carrow Road.”
About SeatGeek
SeatGeek are on a mission to transform the live event experience for fans, teams and venues. By combining a consumer marketplace with innovative primary ticketing box office technology, SeatGeek has become a high-growth global ticketing leader. SeatGeek delights fans through industry-first features including: Deal Score, its proprietary ticket rating technology; Rally, its event-day operating system; and SeatGeek Swaps, the first return policy offered by a major ticketer. In parallel, the platform's open-ecosystem enterprise ticketing software empowers teams, venues and promoters to efficiently grow their businesses while delivering the superior experience that all fans deserve.
SeatGeek is proud to partner with some of the most recognised names in sports and live entertainment across the globe, including the Dallas Cowboys, Cleveland Cavaliers, Florida Panthers and Liverpool FC, as well as the National Football League (NFL), Major League Baseball (MLB), NASCAR, nearly half of the English Premier League (EPL) and multiple theatres across NYC's Broadway. Visit www.seatgeek.com.