Norwich City have launched the club’s new Joma home kit ahead of the 2023/24 season.
The club’s yellow home shirt features sublimated horizontal green stripes for the first time and has been launched with a promotional video starring Gabriel Sara, Katie Knights, Liam Gibbs, Eloise Morran and Jacob Sørensen.
The video was shot at various locations around Norwich and showcases the beautiful, vibrant, and contemporary nature of our home city.
Locations featured in the video include Community East, Lower Goat Barbers and the University of East Anglia.
The full kit is completed by our traditional green shorts and yellow socks.
Today’s launch follows the recent unveiling of the away kit, which is dark green with a sublimated yellow and green weave pattern.
The home and away kits are available to purchase online, or in-store at Carrow Road or our Jarrold space in the department store on London Street.
The men’s home shirt carries the Lotus logo on the front, while SEKURA.id have their logo presented on the lower back of the shirt.
A women’s replica shirt will soon be available for sale that features SEKURA.id in the front-of-shirt position.
The new home kit will be worn for the first time in City’s pre-season fixture against Kaiserslautern (July 15).
This season, the club’s three goalkeeper kits have not been designated as home, away, or third, and are instead interchangeable according to fixture suitability.
Supporters may opt to order shirt printing in either the EFL font or the club’s bespoke double weave font.
Please note that men’s first team squad numbers for the 2023/24 season will not be confirmed until after the final pre-season friendly.
As well as the home and away kits, player and staff training and travel wear is also available for purchase.
Kit features
- Woven and stitched club crest
- Embroidered Joma logo on the front of the shirt
- Printed Joma logo on each shoulder
- Printed front-of-shirt Lotus logo/SEKURA.id logo
- Printed SEKURA.id logo at the bottom of the back of the men’s shirt
- Original product tab
- Shell: 85 per cent recycled polyester, 15 per cent polyester (decoration not included)