Norwich City are delighted to confirm a new partnership with the Jarrold Group that sees the famous name return to Carrow Road's South Stand.
After a nine-year hiatus, the Jarrold Group returns as a primary partner of Norwich City in a move that sees a package of support for the club that also includes retail space for the club shop in the flagship Jarrolds store, a programme of specialist business training delivered by Jarrold Training, and logistics and warehousing resources provided by Jarrold Logistics.
Installation of the Jarrold name on the South Stand has begun, while it will also feature on the sleeves of the women's training shirts this season.
Nick Steven-Jones, chief executive officer of the Jarrold Group said: “This innovative partnership marks the start of an exciting new chapter in the longstanding relationship between the Jarrold Group and Norwich City.
“For many Norwich City fans, the South Stand has never stopped being the Jarrold Stand so having our name back on the building feels very right.
“But whilst we’re delighted to be back, this partnership is very different to past deals with Norwich City. The package of support we’ve devised is designed to add genuine value to the business end of the club, underpinning the fantastic football we’re looking forward to seeing this season and beyond.
“The Jarrold Group first lent its name to the then new South Stand in 2004 and our relationship with Norwich City long precedes that.
“Whilst the Jarrold Group is evolving and moving in new directions, both within and beyond Norwich and Norfolk, our commitment to Norwich City has become part of our brand DNA. This new partnership is more than a traditional ‘sponsorship’. It’s a demonstration of how we can collaborate with other Norfolk-based businesses to achieve success for our communities and the region’s economy.
“Jarrolds and Norwich City will be working together on a range of events and initiatives for fans over the next year and we’re looking forward to an exciting season of football."
Sam Jeffery, Norwich City's commercial director said: "This is such an exciting moment as we announce the return of the Jarrold Group as a primary partner. I’m sure everyone of a Norwich City persuasion will be pleased to see Jarrold branding adorning the stand once again after nearly a decade away.
“It’s no exaggeration to say this agreement has been years in the making and is now formalised with multiple elements woven in that offer genuine, mutual benefits to both parties and those associated with them.
“We offer our thanks to all at the Jarrold Group that have helped in making this partnership possible.”