Norwich City are delighted to announce a two-year contract extension with principal partner Joma.
The extension will see Norwich City teams wear Joma kits until the 2027/28 season, when the relationship will enter its seventh year.
After initially joining forces ahead of the 2021/22 season, Joma and Norwich City have collaborated on kits that have broken club sales records for Championship and Premier League seasons.
During last season, all three kit designs delivered through the partnership were very highly regarded, both from fans and the wider football industry, receiving high acclaim from social content leaders Copa90 and the title as ‘Best Kit in Europe’ from industry publication FourFourTwo.
Norwich City and Joma combined to produce three kits again this season, including the recently released purple third kit.
Sam Jeffery, commercial director, said: “The past two seasons have produced some of our most popular kits of all time and we are thrilled to commit to wearing Joma until 2027/28. Given how successful the partnership has been to date, we’ve proactively sought an early extension to ensure this thriving relationship remains in place for a further two seasons.
“Our working relationship with Joma is such that we enjoy a flexible design process that enables us to create bespoke kits for Norwich City teams and our supporters to wear with pride. It’s also very strong commercially, and Joma provide exceptional support to our Community Sport Foundation, not least with the showpiece Run Norwich event each year.
“While Joma is growing as a business on a global scale, they remain family-owned, which brings the personal touch to our relationship, and we thank Alberto, Marina, Gema and the wider team in Toledo for their positive collaboration.”
Alberto López, general manager of Joma: “We are delighted to continue our partnership with Norwich City, with the last years highlighting the level of confidence and trust that exists between us.
“The support and belief maintained since the inception of our partnership is testament to both organisations, and we are positive that the partnership will only continue to strengthen.”