Norwich City supporters are being asked to rally behind the Norwich City Community Sports Foundation's new appeal to give pre-loved football boots a powerful new purpose.
Spearheaded by first-team players Emi Marcondes, Mathias Kvistgaarden and Ellie Bishop, the appeal invites fans, families, Academy players, staff and supporter groups across the club to donate good-quality football boots at various collection points from now until the end of the season.
One such collection point will be at the Lavish Life Competitions pop-up at Friday's fixture with Portsmouth at Carrow Road, while the club's primary sponsor has also generously provided the donation bins for the appeal's other collection points.
Ross Elmstrom, the founder of Lavish Life Competitions said: "Lavish Life Competitions is proud to support Norwich City Community Sports Foundation, turning generosity into opportunity by helping players step onto the pitch and into the game through the power of donated boots."
For many young people across Norfolk a pair of boots is more than equipment – it’s a chance to join in, feel included and play the game they love.
Fans are encouraged to drop off any size and brand of good-quality football boots. They simply need to be clean and ready to go!
Donated boots will be given a new lease of life through the Foundation’s recycling initiative at The Store, helping to make football more accessible for everyone. Proceeds from recycled boots will go directly towards supporting the Foundation’s vital programmes with vulnerable, disabled and disadvantaged people across Norfolk.
In addition to recycling, a portion of the donated boots will be distributed to participants in the Foundation’s disability and inclusion programmes, helping access essential kit that might be out of reach and supporting their continued development.
Not at Friday's game? Visit the Foundation's website to find out the location of collection points around the county.