Norwich City goalkeeper George Long this week visited Match of the Dads, as they were presented with their new kit by Woodforde's Brewery.
Match of the Dads were the lucky winners of Woodforde's Norfolk Day competition held on Facebook and were also presented with a £1,000 donation at their weekly match at The FDC in Bowthorpe.
The league provides a support network for dads, step-dads or dads-to-be with help and advice, in partnership with Norfolk and Waveney Wellbeing Service.
It allows people of all abilities the opportunity to stay fit in a social setting while raising funds for mental health charity CALM (Campaign Against Living Miserably).
Long, who joined Norwich during the summer, chatted with some of the participants, and posed for photos with the team in their new kit.
James Ramm, head of sales at Woodforde’s Brewery, said: “We are thrilled to provide our support to this brilliant league.
“As Norfolk’s largest brewery, supporting local grassroots teams is so important us. We recognise the huge role they play in our heartland and the impact they have in their communities.
“During the nominations, we heard time and time again of the impact Match of the Dads has on its members.
“The Woodforde’s team are proud to support the league and help them continue their great work. We would also like to thank Norwich City for supporting the presentation.”
Jonathan Casbon, head of partnerships at Norwich City, said: “We’re delighted to be able to support our partners at Woodforde’s with their Norfolk Day campaign and help promote the great work that Match of the Dads are doing in the community.
"Boosting awareness of mental health wellbeing is very important for everyone at Norwich City, as we utilise our position to encourage fans to check in with those around them, and we’re grateful to the team at Woodforde’s for highlighting important activity in this space across our county.”
Paul Godfrey, founder of Match of the Dads, said: “Match of the Dads are delighted to partner with Woodforde's as our shirt sponsor.
“As a collective, Match of the Dads' goal is to raise money for Campaign Against Living Miserably, along with raising awareness of mental health conditions and lack of support for dads, dads-to-be, stepdads and the male population.
“Having Woodforde’s on our side through this long-term partnership will aid us in promoting the work we do in our local community, with the aim of branching out into new areas of the country – enabling more dads to realise the benefits exercise and team sports can have on their wellbeing.”
You can find out more about Match of the Dads on their website.
See a full gallery below.
