Norwich City's men’s team shirts for the 2023/24 season will once again feature the iconic Lotus brand, with the automotive giant’s principal partnership rolling into a fifth season with the club.
Lotus will adorn the front of all three men’s team kits, including the away shirt, which will be launched first, on June 30.
The away kit will be worn in City’s opening pre-season fixture against Barnet (July 4) to avoid a clash of colours.
The 2023/24 home kit release will take place in the coming weeks, followed by the unveiling of the third kit.
Sam Jeffery, commercial director at Norwich City said: “We are excited to be entering the fifth year of our principal partnership, during which time we have experienced unwavering support from Lotus MD Matt Windle, VP and CCO Mike Johnstone and the wider executive team, and positive collaboration with everyone at Hethel.
“This is a partnership between two organisations that have enormous pride in their local roots while striving to tell their story on a global stage.
“The Lotus brand is stylish and iconic, and beautifully complements this season’s kit designs.
Matt Windle, MD of Lotus Cars, said: "We are thrilled to see the Lotus logo on Norwich City's first team shirts for a third year. The relationship with Norwich City is important to us as a way to connect with their fans and the local community and we are looking forward to a great season ahead."