Norwich City have launched the club’s new Joma away kit ahead of the 2023/24 campaign.
The away kit is available to purchase online, or in-store at Carrow Road or our Jarrold space in the department store on London Street.
It is the third season that the Canaries will wear kits produced by principal partner, Joma; this season’s away shirt is dark green, with a sublimated yellow and green weave pattern.
The weave is a core feature of the club branding that was introduced in the summer of 2022.
The launch video features players from Norwich City’s men’s, women’s and academy teams including Gabriel Sara, Jonathan Rowe, Ashley Barnes, Ben Gibson, Bali Mumba, Rebecca Russell, Millie Daviss, Brad Hills, and Jaden Warner.
As previously announced, the Lotus logo continues to adorn the front of all three men’s kits, while new principal partner Sekura have their logo presented on the lower back of the shirt.
The away kit will be worn in City’s opening pre-season fixture against Barnet (July 4).
This season, the club’s three goalkeeper kits will not be designated as home, away, or third, and will instead be interchangeable according to fixture suitability.
Norwich City Women will compete in the home and third kits this season, with Sekura.id confirmed for the front-of-shirt position.
Supporters may opt to order shirt printing in either the EFL font or the club’s bespoke double weave font.
Please note that men’s first team squad numbers for the 2023/24 season will not be confirmed until after the final pre-season friendly.
As well as the away kit, player and staff trainingwear is also available for purchase.
Kit features
- Woven and stitched club crest
- Embroidered Joma logo on the front of the shirt
- Printed Joma logo on each shoulder
- Printed front-of-shirt Lotus logo
- Printed SEKURA.id logo at the bottom of the back of the shirt
- Original product tab
- Shell: 85% recycled polyester, 15% polyester (decoration not included)
