Commercial

Norwich City and First Touch Games Announce Partnership Extension

Norwich City Football Club are pleased to announce the extension of our partnership with award-winning game developer First Touch Games.

The agreement will see Score! Hero 2 branding feature within Carrow Road and Norwich City Football Club kits continue to feature in the game, with the 2021/22 kits being integrated in the game update coming later in the year.

Score! Hero 2 continues the success of other FTG games which have achieved almost one billion downloads globally, with other hit games including Dream League Soccer and Score! Match.

Gino Magnotta, chief operating officer of First Touch Games, said: “We are delighted to see our partnership with Norwich City flourish into season 21/22, impressed by a team that is continuously inventive and engaged in the support of our games.

“Showcasing the famous Canaries strip in Score! Hero 2 is a real privilege for FTG and provides a great foundation for long standing mutual success and profile."

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Interim commercial director, Sam Jeffery said “We’re proud to announce the continuation of our partnership with First Touch Games, and in particular to support the launch of the brilliant Score! Hero 2.

“We pride ourselves on being a forward-thinking club which is why we’re excited to extend our relationship with a forward-thinking company like FTG. Aside from being a great standalone partnership with shared values, it also gives great exposure to the Norwich City Football Club brand across the 100+ territories that the game is actively played in.”

Keep an eye out for the update coming later in the year where you can begin your own journey to become a new Hero for Norwich City Football Club.

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