**Norwich City Football Club have signed a new principal partnership agreement
with major global floodlight brand, AEC Illuminazione.**
The new partner, based in Arezzo, eastern Tuscany, who currently partner with Venezia FC, are new to the UK market and will be using the relationship with Norwich City to showcase their best-in-class products to the wider sporting industry.
As part of the agreement, the AEC crest will be present on the back of the men's first team's shirt during the 2022/23 season, as well as all replica shirts.
In addition to the various marketing elements provided by the partnership, AEC will be installing new floodlight technology into the Carrow Road stadium infrastructure, to be utilised from the start of the new Sky Bet Championship campaign.
The new product integration will enable the club to elevate the matchday operation with plans to incorporate light shows into the pre-match activity and deliver new ways of experiencing Norwich City under the floodlights.
Sam Jeffery, commercial director at Norwich City, is excited to announce the deal. "This is a really exciting partnership announcement for Norwich City,” he said. “AEC Illuminazione is an internationally recognised business which prides itself on delivering an outstanding product for its global customer base, whilst staying true to the community values on which it was founded.
“We offer our sincere thanks to Lorenzo Cini, the wider Cini family and all at AEC for their support. We can't wait for the fans to see the new floodlights in operation at Carrow Road and look forward to AEC joining us on some amazing evenings throughout the season ahead."
Greg Pillinger, head of operations and projects, who’s led the installation, commented: “Everyone at the club is extremely impressed with the level of operation provided by the professional team at AEC and their approach to innovation and sustainability, two of the core values the club holds dearly.”
Alessandro Cini, managing director at AEC, is thrilled to commence the partnership with the club: "We are proud to light up the Carrow Road stadium with our Italian floodlights. We are honoured to collaborate with Norwich City which share with us the same values: quality, safety, and sustainability. We look forward to giving a new extraordinary light experience to the fans and players".