Norwich City are delighted to announce an exclusive and long-term partnership with Sorare.
Thanks to this partnership, City fans will, for the first time, be able to collect, play with and trade digital cards of the club’s players on Sorare, the player-owned fantasy sports game.
Sorare will also be launching a new competition, ‘Second Division Europe’, where users can exclusively compete with player cards from Norwich City and other teams in the EFL Championship, as well as other second divisions in Europe, in addition to entering them in Sorare’s global competitions.
By combining a free-to-play fantasy game with digital collectibles - underpinned by non-fungible technology to create digital scarcity for each card - Sorare brings fans closer to the game they love.
Sports collectibles have long helped fans celebrate their love of football and with Sorare, Norwich City fans can now experience a new world of online fandom where they can own and manage cards of their favourite players and hone their passion for the game.
The partnership will see the new Norwich City collectibles engage new markets around the world, including Sorare’s two million registered users.
Sam Jeffery, Commercial Director at Norwich City, said: “This partnership and licensing agreement with Sorare is an exciting milestone for Norwich City.
“Sorare’s game has proven to be incredibly popular around the world, with several of the biggest sports clubs and leagues already partnered; it’s great that Norwich City now joins the Sorare family.
“The right strategic partnerships, carefully considered and with the right brands, are immensely important to our club and this is a significant one, and one we’re proud to enter.
“It’s a new space we’re entering, harnessing new technology, engaging our fans in a different way, as well as broadening the global reach of our club. It’s extremely exciting and we look forward to a very successful collaboration.”
Michael Meltzer, Head of Business Development of Sorare, said: “We’re really pleased to partner with Norwich City, a club that has proven pedigree in English football and a passionate and loyal fan base.
“Sorare is evolving online football fandom, giving existing fans a new way to engage with their team and creating new opportunities for the club to connect with passionate football fans from across the world.
“We’re thrilled to be bringing Norwich City - alongside other teams from the Championship - to Sorare’s global football game, and look forward to seeing our community collect and play with digital cards from Norwich City players across our new second division competition.”
Please note that the value of Sorare’s digital player cards are forms of non-fungible tokens and that their value is variable and can go down as well as up.