To coincide with the celebration of our 120th anniversary, Norwich City are proud to launch our new club branding, including our newly evolved club crest.
The new badge, which has been modernised to bring it into a digital age, with the help of leading design agency SomeOne, will be used across all platforms, print and digital.
Everyone at Norwich City is immensely proud of our history and the connection the club has with the heart of the city, which is why, after consultation with supporters and working with several different groups and stakeholders, the badge retains its traditional elements, including the canary, castle and lion.
Added to that we are also introducing a new brand property, which pays homage to Norwich’s industrial past, when during the 16th century the textile and weaving industry in the city boomed following an influx of refugees from the Spanish Netherlands, known as ‘The Strangers’.
The club have also introduced a bespoke typeface, ‘Norwich Weave’, which also takes inspiration from weaving practices. There are multiple variations of this font created for different occasions - from maximum impact to smaller sophisticated executions.
Speaking about the process, executive director Zoe Ward, said: “It is a proud moment for everyone at Norwich City. A lot of hard work, and consultation with supporters, has gone into this project to evolve the club badge.
“It was important that we kept the traditional elements of the badge, but modernised and evolved it so it was fit for purpose in a digital age and allowed us to get consistency across our stadium and publications.
“I would like to thank all those who have worked hard on this project and all the fans and stakeholders who helped us with the consultation process. We are very pleased with the outcome and believe this is an important step for Norwich City going forward.”
