Norwich City are delighted to announce the beginning of a five-year partnership with MatchWornShirt.
MatchWornShirt are renowned for giving football fans exclusive access to the matchworn and signed shirts of their favourite players, straight from the pitch.
In the upcoming Championship season, there will be no fewer than 23 auctions for the matchworn and signed shirts of City’s starting XI, going live at the moment of kick-off exclusively on the MatchWornShirt website and app.
Further auctions will be held for every cup game in which the Canaries compete and two friendly matches before the beginning of the season.
Every Norwich City shirt made available will be equipped with Fabricks, a groundbreaking authentication technology that guarantees and protects the shirt’s identity.
Founded in 2017 as a destination for matchworn football shirts, MatchWornShirt is now an industry leader in unique sports memorabilia with more than 300 global partners. The company has expanded to also offer collectibles from rugby, cricket, cycling and many other sports.
James Flude, head of business development at MatchWornShirt, commented: “Carrow Road has witnessed many extraordinary moments and players over the years. There is no better memento of those moments than a matchworn shirt from the game - and we are delighted to be able to bringing them to Yellows fans in Norfolk and around the world for the next five years”
Norwich’s head of sales and acquisition Ed Turnham added “MatchWornShirt are the market leader in signed memorabilia working with some of the biggest sporting clubs in the world, across a variety of different sports.
“From the major leagues in European football to the Tour de France and cricket, they have established themselves based on authenticity and excellent customer service.
“The speed that the shirts land on to their website is remarkable, so it’s exciting knowing that our supporters from across the globe will be able to access full matchday sets on their platform for the next five seasons.”
Auctions for City's fixtures throughout the season will be available HERE.