Norwich City win Football Business award

Norwich City were winners of the 'Best Club Marketing Initiative' at the Football Business Awards on Friday, May 26.

Norwich City were winners of the 'Best Club Marketing Initiative' at the Football Business Awards on Friday, May 26.

The award win was due to the club's commitment to raising awareness of mental health through various campaigns.

Late last year, the club also won a Sports Business Award for the kit launch campaign ahead of the new season.

'Not Just Another Kit Launch' saw a Stephen Fry-narrated video replace a traditional kit launch with a message highlighting the worrying rates of suicide and to direct supporters where to go, should they require assistance.

The club have also worked tirelessly with local charities such as Wellbeing and Norfolk and Waveney Mind - with the latter taking the place of Lotus as the front of kit sponsor for the home clash against Preston North End in January.

Birmingham City were given the silver award in the same category while Pafos FC took bronze.