Norwich City win silver with War Paint for Men partnership at Football Business Awards

Norwich City came second place in the Sponsorship/Partnership of the Year category at the Football Business Awards 2021 on Thursday.

Also nominated for the award were:

• BT Sport and Cake Group with the FA
• Footballco, Santander UK and Champions League
• Leyton Orient and Harry Kane
• Liverpool and Carlsberg
• Liverpool and Standard Chartered
• Rangers and Castore

As part of our partnership with War Paint For Men, 2020 saw us launch a brand new video series, Challenging Stereotypes, across the club's channels.

The series challenged topics such as toxic masculinity, mental health, homophobia within football and more, with guests Stephen Fry, Amal Fashanu and Todd Cantwell among those to feature alongside Darren Eadie and Danny Gray.

War Paint for Men remain a primary club partner for the 2021/22 season.