Norwich City Women are delighted to announce that Performance Edge Consulting have joined the club as a founding partner for the 2022/23 season.
Performance Edge Consulting provides bespoke high-performance coaching, training and consulting to clients in the financial sector.
The core business focus is on helping people who are operating in high pressure, high stakes environments to be able to achieve and to sustain high performance through the application of strategies drawn from a unique blend of performance science and behavioural science.
Steve Ward, owner of Performance Edge said: “We are really excited about the opportunity to be able to support the women's team and its development through the Founding Partner programme. Having grown up in Norfolk, and been a City fan for over 40 years, it is fantastic to be able to be involved with the club in such a way.
“We are really looking forward to getting up to The Nest and watching the team play over the remainder of the season."
Norwich City Women general manager, Flo Allen, said: "We are delighted to welcome Performance Edge Consulting onboard as our latest founding partner. As a life-long City fan, we thank Steve for his commitment towards the growth and development of our women’s football team."