Norwich City’s shirt sponsors will help the club to mark LGBT+ History Month by adapting their logos for both a men’s and women’s fixture in February.
The men’s first-team shirts will carry the logos of Lotus, Sekura, and Turismo de Gran Canaria, printed in the colours of the pride rainbow for the game against Cardiff City on Saturday, February 17.
The women’s team’s shirt sponsors, Sekura, The Harper Hotel, and Eleven Sports Media, will adapt their logos in similar fashion for the fixture with Dussindale and Hellesdon Rovers on Sunday, February 18.
Following the fixtures, the shirts will be auctioned on the club’s official site to raise money for the charity Stonewall.
League restrictions prevent the logos of the club and manufacturer Joma from changing for special fixtures.
The logo changes complement the EFL’s LGBT+ History Month initiative, which will see the use of the very first PUMA Rainbow Ball in league competitions on Sky Bet EFL matchdays between February 16-24.
Norwich City executive director Zoe Webber said: “Norwich City is a home for everyone, and these changes to our shirt for LGBT+ History Month give a highly visible reminder of our commitment to equality, diversity, and inclusion.
“Without the support and enthusiasm from our partners, it would be impossible for us to mark LGBT+ History Month in such a prominent fashion, and for this we are grateful to them all.”
The club’s principal partners shared their enthusiasm for the initiative:
A Lotus spokesperson said: "Lotus passionately encourages representation and equality within its communities so we can all reach our full potential. We are proud of our partnership with Norwich City and extend our support throughout LGBT+ History Month. Each of us can actively drive positive change and, in doing so support everyone to be their true authentic self."
A Sekura spokesperson said: “We’ve very proud of our partnership with Norwich City and equally proud to join the club’s initiative in supporting LGBT+ History Month. We’re looking forward to seeing the Sekura.id logo turning into a vibrant rainbow for the matches against Cardiff City and Dussindale and Hellesdon Rovers as the club shows its support for diversity.
“Inclusivity, identity, and considering other human beings is paramount to Sekura.id; our aim is to ‘humanise’ how we log in as we deliver ‘Identity for all’ by 2030, regardless of location, device or wealth. We’re delighted to extend this support to anyone promoting or standing up for LGBT+ rights, such as Stonewall and Norwich City.
“Our entire team applauds this inspiring gesture.”
Turismo de Gran Canaria’s spokesperson said: “Gran Canaria Tourism is proud to join Norwich City's initiative to support LGBT+ History Month. Gran Canaria has become the international icon of LGTBI tourism over the last few decades.
“The island has emerged as one of those spots in Europe with the greatest respect for diversity. The peaceful, hospitable, and open-minded character of the local people combined with a wide offer, best climate and lively out-door nightlife makes Gran Canaria one of the most popular destinations among LGBT+ travellers.
“We’re delighted to extend our support to anyone standing up for LGBT+ rights, and to contribute our grain of sand to this wonderful initiative."