Norwich City are pleased to announce a renewal of the club's collaborative partnership with UD Las Palmas and Turismo de Gran Canaria.
The renewal comes after a successful first season, where the partnership was nominated for a Sports Business Award (Partnership of the Year - International), competing against Barcelona x Spotify and PSG x Qatar Airways, among others.
Turismo de Gran Canaria, our men's first-team shirt sleeve sponsor, worked in collaboration with the club on a video series called The Gran Tour in which club ambassadors Darren Eadie, Grant Holt and Darren Huckerby sampled all that Gran Canaria had to offer.
With UD Las Palmas getting promoted to La Liga, it was an exciting time for their club and one that Norwich City were pleased to support them through.
They are now underway with their second consecutive season in the top flight and a development side from both teams faced each other in a pre-season friendly at the Las Palmas training centre in Barranco Seco in August.
Norwich City commercial director Sam Jeffery said: “We’re really proud to renew this outstanding partnership after a very successful first year with Turismo de Gran Canaria and UD Las Palmas.
"Not only has it delivered significant ROI for the brand, we've also been nominated for a very prestigious international award, alongside Barcelona, PSG and Ferrari.
"Moving into year two, there's more to be achieved with our friends at UD Las Palmas, as well as with the tourism board, to help continue to grow the Gran Canaria brand."
Managing director of Turismo de Gran Canaria Pablo Linares added: "Last year, we ran a campaign featuring three players in iconic locations on the island, generating a major viral impact."
UD Las Palmas general director Patricio Viñayo also commented: "From the start of our relationship with Norwich, we saw the potential in the connection between both clubs. Today, we celebrate having over six million social media followers and continue working to take the Gran Canaria name to markets like Mexico and the United States.
"This agreement not only strengthens our sporting presence but also positions us as ambassadors for the island worldwide."