Norwich City are delighted to welcome Sekura as the club’s latest Principal Partner.
The Aylsham-based business will have their logo presented on the back of the men’s first team shirt from the start of the 2023/24 season, while taking up the front-of-shirt placement on the club’s women’s team kit following their successful title partnership of the Carrow Road match in April.
The first opportunity to see Sekura's logo on a shirt will be the launch of the away kit on Friday, June 30.
The away kit will be worn in City’s opening pre-season fixture against Barnet (July 4) to avoid a clash of colours.
Norwich City Women will compete in the home and third kits for the 2023/24 season.
In addition to their kit positions, Sekura have taken branding placements across the South Stand at Carrow Road.
Norwich City commercial director Sam Jeffery said: “We’d like to extend a warm welcome to Sekura.id and thank them for their considerable support of the club, across both the men's first team and women’s team.
“The partnership is a natural fit; both Norwich City and Sekura have proud roots locally with international brand awareness and we are excited to be working with another local company that has a similar appetite for growth.
“We pride ourselves on building long-term partnerships that help maximise the value of association with Norwich City, so we’re delighted to see both parties committing to a deal that sees us working closely together over the next five seasons.”
Mark Harvey, Sekura.id CEO, said: “Sekura is delighted to be a Principal Partner to Norwich City.
“When you look at Norwich City, there’s a great deal to admire about the culture of the club: how it’s been grown sustainably by its management and how it’s a successful local club in a global football arena, proud to be based in Norfolk.
“This rings true for Sekura too - we’re a global company proudly based in Aylsham, Norfolk and we can’t think of a better way of promoting our services than through partnering with such an esteemed brand as Norwich City.
“There’s a lot to be said for thinking globally and acting locally and as Sekura expands and our reach grows, we’re excited to be working with an equally ambitious team towards a sparkling future together.
“When we first met with Flo Allen, general manager of the women’s team, it struck a chord with everyone at Sekura how passionate someone can be about their chosen career.
“We firmly believe that everyone should have the opportunity to achieve anything they want to achieve, and we see that in this partnership.”
An introduction to Sekura
Sekura is a truly global identity company based in Aylsham that is replacing usernames and passwords with the device we all have with us - our phones.
Sekura also prevents payment and identity fraud, seamlessly and securely, by using the SIM card in the mobile phones of over 2.5 billion people across six continents.
That’s over 92,000 full-capacity Carrow Road crowds covered in real-time by Sekura during logins and transactions in banking, gaming, crypto, retail, e-commerce and more.
Chances are, if you’ve paid for something or used an app today, Sekura may have made that payment or experience easier and safer.
Further details on Sekura can be found on www.sekura.id.