Sky Sports and ITV have reached an agreement in principle which will give all UK football fans the chance to watch free-to-air coverage of select Carabao Cup and Championship fixtures.
The new deal starts in January 2025, commencing with the Carabao Cup semi-finals, running until the end of the 2026/27 season and means ITV will jointly broadcast a select number of games also available on Sky Sports.
The new arrangement has also been approved by EFL Clubs in accordance with the League’s regulations.
Jonathan Licht, Managing Director of Sky Sports, said: “This momentous upcoming season of over 1,000 matches from the EFL on Sky Sports+ shows our huge ambition and increased dedication to the EFL and its supporters. Working with a free-to-air broadcaster isn’t new for us and many of our partners, as we endeavour to help grow and broaden audiences for sports.
“With ITV set to simulcast a select number of matches from the EFL from 2025 alongside Sky Sports full coverage, it means that millions of football fans in the UK will be able to enjoy plenty of action from the Cup and League, boosting the exposure for clubs which is great news for all.”
Niall Sloane, ITV Director of Sport said: “This deal brings viewers free-to-air coverage of top-level knockout football over the coming years, as well as standout matches from the EFL, adding regular live matches to our highlights shows. We’re looking forward to bringing fans some superb action and insight from this new, fuller EFL package across the next few seasons.”
Trevor Birch, Chief Executive Officer of the EFL said: “We’re delighted to continue a long-standing relationship with ITV, in partnership with Sky Sports, to deliver an added showcasing of the best of the EFL to a wider audience. We want the EFL to be accessible to as many audiences as possible, and this extra offering, with no additional subscription required, only enhances our reputation. I’d like to thank both organisations for their ongoing support and genuine commitment to all EFL competitions.”