Norwich City won the Best Club Marketing Campaign award at the recent 2024 Football Business Awards.
The #YouAreNotAlone video was the latest activation the club have delivered on the subject of mental health, and was the culmination of our activity around World Mental Health Day 2023.
The short film, produced in-house, was designed to show two supporters who fall into the high-risk age bracket, and dispel the myth that just because someone appears OK on the surface, they may not be.
The video has been seen over 142m times in over 150 countries. It was attributed to over 7,500 inbound messages to Samaritans, or 63 per cent of all messages around World Mental Health Day.
However, this was part of a wider campaign. Men's and women's team shirt sponsors gifted their logos to Samaritans, helping to raise awareness of the vital work the charity offers.
The club also invited all Championship clubs to take part in a matchday social media initiative, where a fictional line-ups graphic showed the importance of checking in with loved ones. All took part, achieving 3.3m organic impressions and ensuring we could spread this important message to supporters across the country.
City were also nominated for the Sustainability award for the 'Greener Together' pledge currently implemented across the club's sites.
That award was won by Brighton and Hove Albion.