Norwich City are delighted to announce the renewal of its partnership with BetWright for the 2026/27 season.
Following a successful first campaign as principal partner at the club, BetWright's branding will once again feature on the back of the men's first-team shorts throughout the upcoming campaign.
The renewed agreement will see one of the UK's fastest-growing betting brands continue to play an active role in Norwich City's partner programme, bringing supporters closer to the club through fan-focused activations and dedicated social media content.
Yarry Troshchey, chief marketing officer at BetWright, said: “Year one was about introducing ourselves to the Canaries faithful and year two is about building on it.
"We've learned a lot about what resonates with this fanbase and we've got bigger plans for the season ahead; on the community side especially.
"Norwich is a club that gives back to its city and we want our partnership to reflect that on and off the pitch."
The renewal forms part of BetWright's growing football portfolio, which also includes its stadium naming-rights partnership with Leyton Orient, where Brisbane Road is known as the BetWright Stadium.
Ed Turnham, commercial director at Norwich City, added: "We're pleased to extend our partnership with BetWright ahead of the 2026/27 season.
"The relationship has grown considerably during our first season together and we're excited to continue building on that success.
"We look forward to seeing the BetWright logo on our men's first team kit again, as well as supporting our purpose driven mission."
Find more information here.