Head of women's football, Flo Allen, joined Perry Northeast in a press conference on afternoon to discuss the conclusion of last season and to look ahead to the new challenges in FAWNL Tier 3.
Allen's questions from the local media opened with the decision on the appointments of the new women's head coach and assistant coach.
"It felt like a natural fit when we went through the process, but there were some really tricky decisions at the end of the season.
"We're really excited now that we've got Perry in the building; he was the shining candidate in the process and it was amazing when he agreed to join.
"It was then a really easy decision to bring in Megan (Todd).
"She has an exceptional coaching track record who has worked with some top talent in the game and within our pathway.
"We've still got a lot of work to do in terms of professionalising the programme but we're excited to see what's to come with her, Perry and Hugh (McCluskie)."
When reflecting on the reaction of Andy Cook and Ethan Scott's exit following promotion in May, Allen said: "It's understandable, I feel everything the fans felt.
"I want to pay some respects to the fantastic work from Ethan and Andy; without their work we wouldn't be in this position and the league we are this season.
"We wanted to do it at the right time, hence why we did it when we did.
"You see clubs make changes in the head coach position in some negative situations, fighting fires after some bad performances, when actually we knew how much positive momentum was in the club and playing group, so hopefully we are now able to springboard on.
"We felt like we needed to make that change to bring in Perry and Megan to implement them from day one of pre-season.
"We made the changes with what's next in Tier 3 in mind: be really competitive and ultimately we're a really ambitious club which led us to go through a really methodical process to (eventually) bring in Perry.
"I really hope and know that as soon as the fans are back at The Nest and can see how we want to evolve, that they'll be really excited by it.
"It's really important in my role to constantly review everything, making strategic decisions on what is to come next in mind.
"It was a decision I certainly didn't take lightly but also it is part and parcel of the job.
"The one thing we were really conscious of was that we wanted to come out and say the decision was made with a footballing lens."
On the players who departed, she said: "Considering all the possibilities, this was a change we felt necessary to achieve long-term and sustainable success.
"I hope they look back fondly on their time here and we will always be grateful for that.
'"I have so much respect for (Natasha Snelling) and the hard graft she put in long before my time.
"She had seen the club evolve from a team that played at Plantation Park to playing in front of 7,500 at Carrow Road, so that was a difficult decision too.
"We went through what we needed in a number nine and that suited a different playing style.
"It was a very tricky situation to communicate and was done with the best intentions; we would've loved to give her a proper send-off but timing is everything and with the play-off final being quite a short window, there wasn't necessarily that opportunity to do so.
"I hope at some point we can welcome in the future, as well as club captain Sarah Quantrill.
"We have a fantastic working relationship, we needed her support and knowledge and she was a fantastic individual to have in the building.
"That's a lot of experience to fill.
"I also want to mention Ceri (Flye) Hope (Strauss), Ellie (Bishop), Olivia (Cook), Holly (Mears) and Tamsin (Medd-Gill), who are all fantastic players that all on another day probably could have been in this environment, but difficult decisions that had to be made with that evolution piece in mind."
On preparing the squad for the next step in the women's football pyramid, Allen said:
"This is a landmark moment for the club competing in Tier 3, it's evolving to meet those demands and with that came some tricky decisions but they were all methodical and well thought out.
"The women's game is just evolving so rapidly, with the amount of investment being put into the very top of the Super League comes really competitive leagues below.
"We know we've still got a few steps to go to become a full professional model, but a big part of bringing players in is not only the style of football, it's that they can they see themselves developing.
"What's really attractive to players and staff here is the fantastic facilities and the professionalism we are trying to instill in the programme, which comes from the very top; from ownership to the board.
"This league is more direct and more transitional.
"Every team at Tier 3 deserves to be there and is knocking on the door of WSL 2, so we'll be facing teams that are fitter, faster and stronger than last season.
"We know in every area the bar is now raised."