Perry Northeast, addressed the media on Tuesday afternoon in his first press conference since being appointed head coach of Norwich City Women.
On his arrival to Norfolk, Northeast said: "It's been a really good first couple of weeks, I tried to immerse myself in the club not just in women's team but also in the academy and first-team.
"Everybody here has been so welcoming, it's been a breath of fresh air and everybody connected at the club couldn't have helped me more to understand the club.
"It already feels like I've been here months, I'm very grateful for everyone who has helped me integrate and get my feet under the table.
"You could see it as dropping down to Tier 3 but it's at a club with really high ambitions.
"It's not just ambitions without action; when I came here to visit the training ground a few weeks ago and saw how well the women's team are integrated with the wider club, it was an obvious choice for me to come.
"I really like working on projects at their inception as well and hopefully one day we can get their club into the super league as well.
"There's already a foundation in place which has been laid before; I'm aware I'm inheriting a programme of players and staff that are used to winning.
"Hopefully as we start to professionalise the programme and players more and more, it can't be more exciting than this moment in time.
"I've had a couple of weeks to work with some of the younger players based in the area and there's a hunger and definitely a good talent pool.
"My values and wanting to work with young talent matches that of the club and the expectations of Flo (Allen) and Ben (Knapper)."
As well as coaching in a WSL environment with Brighton and Hove Albion, Northeast is familiar with the Tier 3 levels, having guided Portsmouth Women to a Southern Premier title in 2015.
"First and foremost it's about establishing ourselves in the division, giving the club an understanding of what this division looks like.
"However, we do have many individuals who have played at this level or if not higher.
"We don't want to get too far ahead of ourselves but I'm very confident we have a group of people who understand what it takes to compete at this level.
"It's a very competitive tier; the level of player at the WSL naturally pushes talent through the division.
"Teams like ourselves are competing well and recruiting talent, so we just have to make sure we quietly go about our business, learn and develop and naturally we'll start pushing through the tiers."
Former player Megan Todd will also join Northeast and his backroom staff, agonised goalkeeping and assistant coach Hugh McCluskie.
"I've been at the club just over a few weeks but Megan and I have already connected very well, speaking daily even on days off.
"Whilst I can hopefully establish a general way of playing, Megan getting in and around the players is really important for me.
"She'll be a coach and mentor; so important in how we operate this season."
The Canaries travel to the capital this weekend to face London Bees in the first pre-season tie of the summer.
"It's not about selection and results in pre-season, it's about how we understand habits and each other, giving every squad member a chance of being in the squad on game day one."
When asked further on why now felt like the right time for a switch in role and location, Northeast was full of praise for the set-up at Norwich City.
"Some people in their career and ambitions are one-track minded, which is brilliant but for me it's about projects; finding the right club and the right people to work with.
"Once Flo and I had communicated and I understood a little more about the programme, it was natural next step.
"I always knew I'd come back to being a head coach and nothing has attracted to this role like this club has done.
"It's the people behind the football that allow the club to have an identity; both (Ben and Flo) are super impressive and I feel really supported and connected.
"I think you can see football both on and off the pitch and it didn't take me long, once I'd spoken with them, to really think this was the place for me.
"I've also already seen the fans, competed against them a couple of times and that's a major factor in coming here.
"It can be loud at The Nest, it has a really nice culture and a fandom that really gets behind the team and I hope that can continue this season.
"I'm looking forward to meeting as many of them as possible and take them on a journey that makes them proud."