Norwich City are pleased to announce a partnership with Zelt, a leading all-in-one HR and payroll platform. This will see Zelt become the club's Official HR and Payroll Partner and Sleeve Sponsor with immediate effect.
Zelt's logo will appear on the left sleeve of Norwich City's home, away and third kits for both the Men's and Women's First Teams throughout the 2026/27 season, starting with Saturday's trip to Bramall Lane to face Sheffield United. In addition, Zelt's technology is being rolled out across the club's HR and payroll operations.
Zelt is an all-in-one HR platform designed to simplify workforce management by integrating HR, payroll, time and attendance, performance management and hiring into a single solution. Zelt helps businesses streamline operations and improve employee experience.
Speaking on the launch of the partnership, Chris Priebe, Co-Founder and CEO of Zelt, said: “We're thrilled to be joining forces with Norwich City.
"Over the next four years we'll be co-developing with Norwich to build the world's best HCM platform for professional sport, and we see the same ambition in the club's push back to the Premier League.
"Seeing our name on the shirt is a proud moment for everyone at Zelt, and it's just the start of what we hope will be a long relationship with the club and its supporters.”
Norwich City commercial director Ed Turnham added: "Our people are at the heart of everything we do, and we're delighted to welcome Zelt as our Official HR and Payroll Partner.
"As the club continues to evolve, it's important that we equip our teams with the tools and support they need to do their best work, and Zelt's platform will play a key role in helping us achieve that.
"By bringing our people operations into a single, intuitive platform will help create a better experience for colleagues, improve efficiency, and give managers greater visibility across the organisation.
"Ultimately, this partnership is about investing in our people and ensuring we continue to build a workplace that attracts, supports, and develops talented individuals across every area of the club. We're excited to work alongside Chris and the wider Zelt team as we continue that journey."
To learn more about Zelt visit zelt.app.
