Norwich City are pleased to announce a new partnership with mental health and wellbeing platform, Shoorah.
Founded in 2022 by UK television personality Ferne McCann and entrepreneur Lorri Haines, Shoorah was born out of the founders' personal journeys with therapy, self-work and aims make mental health support accessible and affordable to everyone.
Joining the club as a regional partner, Shoorah are pleased to offer all Norwich City season ticket holders complimentary access to the platform.
The services offered include wellbeing tools, health assessments and professional support in one centralised place.
Co-founder and CEO, Lorri Haines, said: "Ferne McCann and I started Shoorah by taking the tools that helped us through our own mental health challenges and turning them into something everyone could use: simple, practical, and there whenever it's needed.
"Norwich City have already shown the whole of football what a club can do for its supporters' mental health and we're incredibly proud to stand alongside them.
"Over the next three years, our ambition is for every Canaries fan and every member of staff to have that everyday support in their pocket, day or night."
Ed Turnham, commercial director at the club, added: "At Norwich City, we fully appreciate that mental wellbeing is just as important as physical health and we're proud to be partnering with Shoorah to help make wellbeing support more accessible to our supporters, colleagues and wider community.
"World Mental Health Day provides an important opportunity to raise awareness, encourage conversations and remind people that support is available.
"Through our partnership with Shoorah, we're committed to helping create a positive environment where people feel empowered to prioritise their mental wellbeing and seek support whenever they need it.
"We're pleased to be working with another purpose-driven organisation that shares our desire to make a meaningful difference in people's lives."
For more information on Shoorah, visit their website here.
Supporters who wish to sign up to the platform can do so by xxx